The Insights Discovery™ method
Insights Discovery™ is a proven, easy-to-apply method for developing employees and building effective teams, business relationships, and personal relationships.
The Insights Discovery™ methodology was created in 1993 in Scotland and is based on the theory of psychological types developed by the Swiss psychologist Carl Gustav Jung.
The Insights Discovery™ model translates the language of psychology into the language of colour, making it easy to remember and allowing people to talk about preferences and personality in a positive, accessible way.
Every person has all four colour energies; it is their unique combination that reflects their personality.
A psychometric tool
Insights Discovery™ is a psychometric tool that has undergone a range of studies, including on the validity and reliability of the Questionnaire. The results of research conducted in cooperation with the University of Westminster confirm the high quality of the tool.
See the document confirming the validity and reliability of the tool.
The four colour energies
Fiery Red
Action, decisiveness, determination.
Cool Blue
Analysis, precision, objectivity.
Sunshine Yellow
Enthusiasm, engagement, relationships.
Earth Green
Care, harmony, values.
Everyone has all four energies — we differ, however, in which ones we use most often and most easily. Awareness of these preferences helps us better understand ourselves, collaborate, and communicate with others.
Insights Discovery™ in Poland and worldwide
Today the Insights Discovery™ method is present in 42 countries and used by the largest organisations in Poland and around the world.
